In the period from October 31st to November 4th, 2023, we eagerly welcomed the Autumn Canton Fair! MIFIA's performance this time truly stood out and demonstrated impressive strength. One significant factor contributing to our success was the robust support from our local government. They not only helped MIFIA secure a prime brand booth but also recognized our exceptional performance prior to our departure, bestowing upon us the Integrity Enterprise Medal, a clear endorsement and support from the Commerce Bureau. During the exhibition, we were honored by the visits of leaders from various levels who came to tour and express their appreciation. Our booth setup and the overall team spirit received commendation. Additionally, there were live interviews by CMG and press releases during the event. It was a time filled with accolades and honours.
During this exhibition, MIFIA launched a diverse range of file folder series, aiming to captivate with their novelty, classic appeal, and eco-friendliness. Each series of products was meticulously designed to offer distinct sensory experiences. Notably, in the context of Europe's plastic limit regulations, making advancements in the stationery industry necessitates two crucial aspects: extensive material research and a return to a more natural sensory experience. MIFIA has been diligently pursuing both these aspects. Our initial offering in this direction was the introduction of our KRAFT PAPER COLLECTION. Furthermore, we are delighted to share that MIFIA has earned certification from GRS and is committed to pursuing FSC certification in the future. MIFIA envisions stationery as a source of joy, vitality, and hope that enhances everyday life, making it more convenient and enjoyable.
This exhibition provided MIFIA with the opportunity to meet with both new and returning clients. Yet, one of the most gratifying aspects of attending this event was reuniting with old friends and making new connections. We are already looking forward to our next exhibition, which is just around the corner, scheduled for January 26th to January 30th, 2024, in Germany at the AMBIENTE Fair. If you plan to attend, we eagerly anticipate the chance to meet you there!
